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Welcome to
W230 Studio

Creative Freedom Through Technology.
Advanced Design Studio.

 Physical  Projects 

​W230 Studio, lead by Simone Leonelli  is a creative studio that merges art and technology to produce contemporary projects that transcend design boundaries. The studio prioritizes inventiveness and originality to generate avant-garde designs that challenge the conventional. 




Simone worked with various brands and institutional companies, including Fendi Casa, Bentley Home, Kenzo Maison, the Australian Council for Educational Research, the University of Sydney, Curtin University, and the Perth Institute of Contemporary Arts. With a keen eye for aesthetics and a deep understanding of design principles and technologies, Simone has created innovative and visually stunning designs that have helped enhance his clients' brand identities. Through his extensive experience working with high-profile clients, Simone has developed a strong reputation for delivering exceptional results.


"Creative Freedom through Technology* 


At the beginning of his career, Simone believed technology would blur the boundaries between science and art. He's currently living the manifestation of his vision thanks to the exponential growth of AI, additive manufacturing and AR/VR technology.


Are you feeling confused by world such as NFTs, Metaverse, A?I or GAN ? 
Visit the Glossary I developed for the NAS students with Dr Jessica Prebe here.

Work experience and clients  - Visit the "Transparency" section below for more details

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